Tadweer tasked INK Communications with creating a comprehensive communications plan to raise awareness and change the perception of Tadweer’s wide-ranging responsibilities and services, which include cleaning, waste collection, transportation, treatment, recycling, safe disposal, and pest control management across Abu Dhabi. The plan also aimed to support events promoting environmental preservation and sustainable practices, with a focus on PR, social media, and events.
Press Office Functions: Setting up and managing press office functions to streamline communication efforts.
Media Engagement: Collaborating closely with media outlets to highlight Tadweer’s environmental and health protection initiatives. This included organizing press conferences, arranging interviews with Tadweer’s leadership, and advising on participation in industry events.
Strategic Content Development: Creating and disseminating content that effectively communicated Tadweer’s services and their impact on the community.
Event Support: Supporting Tadweer in organizing and participating in events that promote environmental preservation and sustainable practices.
Stakeholder Engagement: Advising on and facilitating engagements with key stakeholders to reinforce Tadweer’s message and objectives.
Public awareness of Tadweer’s role and operations increased to over 90%.
Secured more than 500 media interviews and 2,900 media hits over three years, significantly boosting Tadweer’s visibility.
Achieved over $9 million in ad value from media coverage, underscoring the effectiveness of the communication strategy.
The enhanced visibility and perception of Tadweer’s efforts contributed to the promotion of Tadweer’s Acting General Manager to His Excellency General Manager.
Successfully changed public perception of Tadweer’s wide-ranging services, positioning the organization as a key player in environmental preservation and sustainable practices in Abu Dhabi.
INK Communications’ comprehensive communications plan effectively raised awareness and transformed the perception of Tadweer’s wide-ranging services. By highlighting Tadweer’s commitment to environmental management and health protection, the plan solidified Tadweer’s role as a leader in these crucial areas across Abu Dhabi. The strategic use of PR, social media, and events not only enhanced Tadweer’s visibility but also fostered greater community engagement and support for sustainable practices.