Case Study:Strategic Media Excellence - INK Communications' Partnership with Khalifa University
Promoting Academic and Sustainable Leadership: INK Communications and Khalifa University Collaboration
INK Communications proudly collaborated with Khalifa University (KU), championing education and promoting sustainable development through innovative communication strategies. Our partnership focuses on highlighting the University’s academic excellence, research initiatives, and commitment to sustainability. The challenge was to coordinate and manage KU’s local, regional, and international media relations to enhance its reputation and visibility in the higher education sector.

Enhancing Global Visibility: INK Communications' Strategic Media Management for Khalifa University
Strategic Communications: Developed and executed a strategic communications plan to showcase KU’s academic and research excellence.
Media Relations: Coordinated local, regional, and international media relations to generate positive coverage and highlight KU’s achievements.
Stakeholder Engagement: Engaged with key stakeholders, including academic communities, industry leaders, and government entities, to promote KU’s initiatives and collaborations.
Crisis Communications: Established a robust crisis communication framework to address any potential issues swiftly and effectively.
Social Media Support: Enhanced KU’s social media presence to reach a broader audience and engage with students, faculty, and the global academic community.
Empowering Engagement
30%
Global Recognition
Increased KU’s visibility in the global academic community, leading to a 30% rise in international academic partnerships.
1.2k
Media Coverage
Secured over 1,200 media hits annually, including features in top-tier international publications, enhancing KU’s profile worldwide.
500
Stakeholder Engagement
Successfully engaged with over 500 key stakeholders, strengthening KU’s network and collaborative opportunities.
50%
Social Media Growth
Achieved a 50% increase in social media followers and engagement, expanding KU’s digital footprint.
40%
Academic Excellence
Promoted KU’s academic and research achievements, resulting in a 40% increase in applications from top-tier students globally.
Conclusion
Overall, INK Communications effectively promoted Khalifa University’s global mission, establishing a strong international profile and reinforcing its position as a leader in higher education and research. Through strategic coordination and management of local, regional, and international media relations, INK successfully highlighted the University’s academic excellence, research initiatives, and commitment to sustainability. This partnership has significantly enhanced Khalifa University’s reputation and visibility in the higher education sector, contributing to its ongoing success and recognition worldwide.