In 2023, INK Communications led a PR campaign for M Premiere’s Elrow dance festival, which featured the globally renowned DJ Idris Elba. Despite the challenge of tight timelines, our goal was to generate extensive media coverage, maximize social media reach, and create a lasting impact for the festival.
Media Relations: Targeted major publications to secure comprehensive coverage of the Elrow dance festival.
Press Releases and Media Kits: Developed compelling press releases and media kits that highlighted the festival’s unique aspects and star attraction, DJ Idris Elba.
Influencer Collaboration: Engaged with influencers to amplify the festival’s reach on social media platforms.
Social Media Campaign: Executed a robust social media strategy that included pre-event buzz, live event updates, and post-event highlights to maximize engagement and reach.
Crisis Management: Established a crisis communication plan to address any unforeseen issues promptly and efficiently.
Secured 96 pieces of coverage in major publications, reaching an estimated 1.94 million readers.
Generated 300,000 online engagements through strategic content and interactive posts.
Achieved a social media reach of 37,500, with viral Instagram stories contributing significantly to the festival’s online presence.
The campaign’s success cemented INK Communications’ partnership with M Premiere, establishing a strong foundation for ongoing collaboration.
The extensive media coverage and social media buzz contributed to a significant increase in festival attendance, reinforcing the event’s popularity and success.
Overall, INK Communications’ PR campaign for M Premiere’s Elrow dance festival not only met but surpassed expectations, demonstrating our capability to deliver impactful results even under tight timelines. By generating extensive media coverage and maximizing social media reach, we created a lasting impact for the festival. This success story underscores our expertise in media relations and social media strategy, further establishing our reputation as a trusted partner for high-profile events.