Dubai Health Authority (DHA), as a key player in Dubai’s healthcare sector, aimed to solidify its position as a leader committed to excellence and innovation. Recognizing the need for a robust branding campaign, DHA partnered with INK to create a comprehensive solution.
INK executed a 360-degree branding campaign for DHA, covering various touchpoints such as stationery, outdoor signage, TV, and radio commercials. The campaign, thoughtfully crafted in both Arabic and English, aimed to educate the audience about DHA’s presence and the spectrum of services it provides.
- Achievement: 70% increase in registrations on DHA’s website.
- Tangible Impact: A substantial rise in online engagement reflects heightened public interest and trust in DHA’s services.
- Achievement: 58% increase in services obtained through DHA’s website.
- Tangible Impact: The campaign not only drew attention but also translated into a significant uptick in individuals availing themselves of DHA’s services via the website.
- Achievement: 40% increase in health professionals obtaining services through DHA’s website.
- Tangible Impact: The strategic campaign resonated not only with the general public but also with healthcare professionals, showcasing DHA as a preferred and accessible resource.
This case study exemplifies how a well-executed Brand Launch Strategy can successfully introduce a healthcare institution to its audience, enhancing visibility, engagement, and stakeholder perception. INK’s strategic approach not only met the challenge but also positioned Dubai Health Authority (DHA) as a leading healthcare provider in the region.