Many marketers who prioritize website traffic tend to overlook the importance of conversions. While high visibility can improve brand awareness, conversions significantly impact your bottom line. On average, most websites have a conversion rate of 2.35%, leaving ample room for potential buyers. Our Conversion Rate Optimization (CRO) services at INK Communications can turn your success around if you have high-quality products and a beautifully designed website but aren’t achieving conversions.
Knowledge is power, and the more deeply you understand your target audience, the better you can address their pain points. We identify points of friction that keep customers from progressing through your sales funnel and develop specific buyer personas to better understand who you’re marketing to.
Making changes to your website should be based on accurate and proven data. As part of our CRO strategy, we A/B test your materials and evaluate the results before making adjustments to your website.
The most significant advantage of conversion optimization is increased profits over time. CRO provides incremental yet lasting increases to your earnings. We identify areas of opportunity and make subtle changes that increase your leads and conversions, such as shuffling page layouts or rewording your call-to-action (CTA).
One of the less-observed benefits of CRO is how it enhances your SEO strategy. By improving elements that may not resonate with site visitors, you increase your chances of garnering site visits and lower your bounce rate. When Google notices these improvements, it can increase your ranking and overall online popularity.
The most significant advantage of conversion optimization is increased profits over time. CRO provides incremental yet lasting increases to your earnings. We identify areas of opportunity and make subtle changes that increase your leads and conversions, such as shuffling page layouts or rewording your call-to-action (CTA).
When you get customers to convert, the chances of encouraging them to repurchase are significantly higher. Constantly re-optimizing your website while keeping elements recognizable makes it more familiar to return visitors, who won’t hesitate to purchase again. CRO increases customer lifetime value, a more cost-effective investment than trying to engage new leads.
