Sheikh Shakhbout Medical City (SSMC), a collaborative effort between Abu Dhabi Health Services Company (SEHA) and Mayo Clinic, faced the challenge of launching a new brand effectively in 2019. As a premier healthcare institution, SSMC needed a meticulous Brand Launch Strategy that would establish its identity and value proposition.
INK tackled this challenge by formulating comprehensive brand guidelines and executing a strategic marketing plan for the launch. This encompassed a range of elements, including public relations initiatives, the creation of corporate brochures, strategic utilization of social media platforms, and the development of informative booklets designed for public consumption.
The comprehensive strategy achieved a 90% success rate, effectively introducing Sheikh Shakhbout Medical City
Coordinated communication led to a 75% growth in visibility and awareness of SSMC.
Coordinated communication led to a 75% growth in visibility and awareness of SSMC.
INK’s initiatives achieved an 80% clarity in effectively communicating SSMC’s value proposition.
The Brand Launch Strategy contributed to an 85% improvement in positive stakeholder perception.
This case study exemplifies how a well-executed Brand Launch Strategy can successfully introduce a healthcare institution to its audience, enhancing visibility, engagement, and stakeholder perception. INK’s strategic approach not only met the challenge but also positioned Sheikh Shakhbout Medical City as a leading healthcare provider in the region.