Transco, entrusted with the development, operations, and maintenance of critical infrastructure, faced the challenge of unifying its diverse responsibilities under a comprehensive communication strategy. Recognizing the need for a holistic approach, Transco sought a partner to address its complex communication objectives.
In a year-long engagement, INK played a pivotal role in shaping Transco’s corporate identity. This involved developing the company profile, meticulously designing the annual report, and creating corporate booklets. INK took charge of all communication aspects, including formulating the employee guide, with a dedicated focus on aligning messaging with the established brand language. Additionally, INK curated communications for events and forums hosted by Transco, ensuring consistency and resonance with the overarching brand identity.
The formulated employee guide saw a 55% increase in utilization, aiding consistent internal communication.
INK’s approach resulted in a 40% improvement, enhancing the efficiency of Transco’s corporate communications.
This case study highlights how a comprehensive communication strategy can significantly impact an organization’s brand identity, employee engagement, and stakeholder relations. INK’s collaboration with Transco not only addressed the multifaceted communication challenges but also elevated the organization’s overall perception and efficiency in conveying its mission and responsibilities.